Business Research Methods, 1e
₹659.00
Book Title: | Business Research Methods, 1e |
Author: | Naval Bajpai |
ISBN-13: | 9788131754481 |
Publication: | Pearson Education India |
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Overview of Business Research Methods, 1e Book
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs.Emphasis on data analysis is the key strength of this book.The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.
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Business&Economics
Paperback
English
730 pages
8131754480
2011
Students and Professionals:Business&Economics
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