Business Travel and Tourism Book Information:

(Topics and chapters covered in detail below):

Overview & Summary ofBusiness Travel and Tourism Book

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography. the first text to offer a comprehensive overview of the growing but neglected area of business tourisman international perspective of business tourisma wide range of up-to-date case studies and exercises - helping students to broaden and deepen their understanding of business tourism

• Book Type :

Industries & Business Sectors

Book Binding :

Paperback

Language :

English

Number of Pages :

384 pages

ISBN - 10 :

0750643927

Business Travel and Tourism Published On :

Import, 14 Sep 2001

Resource:

Business & Economics, Industries & Business Sectors Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Business Travel and Tourism Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Business Travel and Tourism book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
• Business Travel and Tourism by Author: Book reviews and ratings are trustworthy and product description given above are true to the best. Product Description posted here by sellers would be updated based on the Customers feedback, if the details are not accurate.
• Customers who bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read related to this item