Categorical Statistics for Communication Research
Categorical Statistics for Communication Research Book Details:
Book Title: | Categorical Statistics for Communication Research |
Author: | Bryan E. Denham |
ISBN-13: | 9781118927090 |
Publication: | John Wiley & Sons |
Reprint Year: | 2016 |
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Categorical Statistics for Communication Research Book Information:
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. * Provides techniques for analyzing categorical data from a communication studies perspective * Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels * Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment * Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
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Higher Education Textbooks
Paperback
English
296 pages
1118927095
Import, 18 Oct 2016
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