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CB: A south-Asian Perspective, 1st Edition
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Overview of CB: A south-Asian Perspective, 1st Edition Book
| Title | CB: A south-Asian Perspective, 1st Edition |
| Author | Barry J. Babin, Eric G. Harris, Ashutosh Mohan, & 0 More |
| ISBN-13 | 9788131530719 |
| Publication | CENGAGE |
CB: A South-Asian Perspective, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
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Overview of CB: A south-Asian Perspective, 1st Edition Book
CB: A South-Asian Perspective, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
516 Pages
ISBN - 10 :
813153071X
ISBN - 13 :
9788131530719
CB: A south-Asian Perspective, 1st Edition Published On :
1 January 2016
Publisher :
Cengage India Private Limited
Edition :
First Edition
About Barry J. Babin, Eric G. Harris, Ashutosh Mohan, & 0 More:
Barry J. Babin, Eric G. Harris, Ashutosh Mohan, & 0 More is the author of CB: A south-Asian Perspective, 1st Edition.
Disclaimer:
- CB: A south-Asian Perspective, 1st Edition book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of CB: A south-Asian Perspective, 1st Edition may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of CB: A south-Asian Perspective, 1st Edition Book
| Title | CB: A south-Asian Perspective, 1st Edition |
| Author | Barry J. Babin, Eric G. Harris, Ashutosh Mohan, & 0 More |
| ISBN-13 | 9788131530719 |
| Publication | CENGAGE |
CB: A South-Asian Perspective, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.