Overview of Chaotic Markets: Thriving in a World of Unpredictability Book

There is no doubt that the business environment has become increasingly unpredictable. Yesterday's market leaders become tomorrow's has-beens, upstarts take on established giants, customers flock to new technologies while demanding old-fashioned customer service and, of course, the Internet and the forces of globalization are accelerating the pace of change. Learning how to survive and thrive in this environment is of utmost importance for any company that intends to stick around. Drawing from decades of research, teaching and consulting in the fields of marketing and strategy, the author demystifies these chaotic forces, identifying the pressures on business that create uncertainty, but also the potential for innovation for those who recognize opportunities to strengthen their competitive position. Featuring dozens of illustrative examples of both winners and losers, Samli shows readers how to turn market chaos and uncertainty to their advantage.

• Book Type :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

027599371X

• Chaotic Markets: Thriving in a World of Unpredictability Published On :

2008

• Resource:

Students and Professionals:Textbooks, Business & Finance

Disclaimer:

• Chaotic Markets: Thriving in a World of Unpredictability Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Chaotic Markets: Thriving in a World of Unpredictability book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.