Chief Marketing Officers at Work Book Information:

pth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOS and other Top marketers from established companies and organizationssuch as Linda Boff of GE, Jeff Jones of target and Kenny Brian of the Harvard Business schoolto start-upssuch as Matt price of Zen desk, Seth Farbman of Spotify and Heather zynczak of domo. Interviewer Josh steimle (contributor to business publications such as Forbes, mashable and TechCrunch and founder of an international marketing agency) elicit a bounty of biographical anecdotes, professional insights and career advice from each of the prominent marketers profiled in this book. Chief marketing officers at work: tells how CMOS and other Top marketers from leading corporations, Non-profits, government entities and start-ups got to where they are today, what their jobs entail and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language and culture that have an impact on their jobs. Locates where the boundaries between role of CMOS and the roles of CEO, CEOs and coos are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers and other professionals at any level within the organization.

• Book Type :

Encyclopaedias & Reference Works

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

As Per Edition's Page count

• ISBN - 10 :

• Chief Marketing Officers at Work Published On :

NA

• Resource:

Reference, Encyclopaedias & Reference Works Books for Students, Teachers, Graduates, Professionals, and all others

Disclaimer:

• Chief Marketing Officers at Work Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents, Index, Syllabus, summary and image of Chief Marketing Officers at Work book may be of a different edition or of the same title.
• The Price of this product may change due to the reprinting of the book or by the publisher. For imported books, the price may change frequently due to exchange rates.
• Chief Marketing Officers at Work by Josh Steimle Book reviews and ratings are trustworthy and the product description given above is true to the best. The product description posted here by sellers would be updated based on the Customer's feedback, if the details are not accurate.
• The customers who have bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
• The above Bibliographic information is specific to this book listed for sale
• Special offers, deals & discounts on this product are subject to the terms and conditions owned by the website