Communicating India's Soft Power: Buddha to Bollywood
Communicating India's Soft Power: Buddha to Bollywood Book Details:
Book Title: | Communicating India's Soft Power: Buddha to Bollywood |
Author: | Daya Kishan Thussu |
ISBN-13: | 9789351508168 |
Publication: | SAGE Vistaar |
Reprint Year: | 2016 |
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Communicating India's Soft Power: Buddha to Bollywood Book Information:
First book-length study of Indias soft power, traversing international relations and international communication perspectives.
As the worlds largest democracy and third biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modis thrust toward Digital India and promoting Buddhism as part of Indias public diplomacy.
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Higher Education Textbooks
Paperback
English
248 pages
978935150816
16 Mar 2016
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