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Concept Building Approach to Advertising and Personal Selling, 3rd Edition book by Neeru Kapoor
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Overview of Concept Building Approach to Advertising and Personal Selling, 3rd Edition Book

TitleConcept Building Approach to Advertising and Personal Selling, 3rd Edition
AuthorNeeru Kapoor
ISBN-139789391566739
PublicationCENGAGE

Advertising and personal selling are the most effective promotion tools used by marketers to communicate successfully with their present and potential consumers. This book is designed as per the latest CBCS syllabus and aims to impart knowledge to students regarding the concepts of advertising and personal selling in all its dimensions. Whether you are entering a career in marketing or are interested in the field as it relates to some other discipline, the text introduces you to the concepts, theories and its practical orientation.

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Overview of Concept Building Approach to Advertising and Personal Selling, 3rd Edition Book

Advertising and personal selling are the most effective promotion tools used by marketers to communicate successfully with their present and potential consumers. This book is designed as per the latest CBCS syllabus and aims to impart knowledge to students regarding the concepts of advertising and personal selling in all its dimensions. Whether you are entering a career in marketing or are interested in the field as it relates to some other discipline, the text introduces you to the concepts, theories and its practical orientation.

Book Type :
Marketing
Book Binding :
Not Available
Language :
‎ English
No. of Pages :
‎ 344 Pages
ISBN - 10 :
9391566731
ISBN - 13 :
9789391566739
Concept Building Approach to Advertising and Personal Selling, 3rd Edition Published On :
‎ 20 September 2021
Publisher :
‎ Cengage India Private Limited
Edition :
‎ Third

About Neeru Kapoor:

Neeru Kapoor is the author of Concept Building Approach to Advertising and Personal Selling, 3rd Edition.

Disclaimer:

  • Concept Building Approach to Advertising and Personal Selling, 3rd Edition book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents, Index, Syllabus, summary and image of Concept Building Approach to Advertising and Personal Selling, 3rd Edition may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
CENGAGE
tbhpd_9789391566739

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