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Concept Building Approach to Digital Marketing, 2nd Edition book by Neeru Kapoor
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Concept Building Approach to Digital Marketing, 2nd Edition

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Overview of Concept Building Approach to Digital Marketing, 2nd Edition Book

TitleConcept Building Approach to Digital Marketing, 2nd Edition
AuthorNeeru Kapoor
ISBN-139789355730305
PublicationCENGAGE

This book is especially designed for the undergraduate students of commerce and BBA under CBCS curriculum as per the latest LOCF teaching and learning methodology. It provides a solid understanding of the basic concepts of digital marketing in most simplified manner. This book thoroughly covers the syllabus of Digital Marketing paper – such as concept, nature, functions, importance and challenges of digital marketing. The profile of e-customers and the process of customer relationship management (CRM) have been explained clearly. Various promotion tools used online and payment gateways are dealt with and concludes with a discussion on the ethical and legal framework for digital marketers.

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Overview of Concept Building Approach to Digital Marketing, 2nd Edition Book

This book is especially designed for the undergraduate students of commerce and BBA under CBCS curriculum as per the latest LOCF teaching and learning methodology. It provides a solid understanding of the basic concepts of digital marketing in most simplified manner. This book thoroughly covers the syllabus of Digital Marketing paper – such as concept, nature, functions, importance and challenges of digital marketing. The profile of e-customers and the process of customer relationship management (CRM) have been explained clearly. Various promotion tools used online and payment gateways are dealt with and concludes with a discussion on the ethical and legal framework for digital marketers.

Book Type :
Management
Book Binding :
Not Available
Language :
‎ English
No. of Pages :
‎ 200 Pages
ISBN - 10 :
9355730306
ISBN - 13 :
9789355730305
Concept Building Approach to Digital Marketing, 2nd Edition Published On :
‎ 15 October 2021
Publisher :
‎ Cengage India Private Limited
Edition :
‎ 2nd

About Neeru Kapoor:

Neeru Kapoor is the author of Concept Building Approach to Digital Marketing, 2nd Edition.

Disclaimer:

  • Concept Building Approach to Digital Marketing, 2nd Edition book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents, Index, Syllabus, summary and image of Concept Building Approach to Digital Marketing, 2nd Edition may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
CENGAGE
tbhpd_9789355730305

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