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Consumer Behavior : Building Marketing Strategy | 14th Edition
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Overview of Consumer Behavior : Building Marketing Strategy | 14th Edition Book
| Title | Consumer Behavior : Building Marketing Strategy | 14th Edition |
| Author | David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser, Amit Mookerji, & 1 More |
| ISBN-13 | 9789355321503 |
| Publication | MHE |
This edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book is based on the belief that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases, this text provides updated sneak-peak into the subject area. Salient Features: 1. New! Sections on generation alpha, showrooming, webrooming, government regulations and online marketing to children, etc. 2. New! Multiple global examples including many on India and other countries woven into the text 3. New! Fourteen section-end cases on prominent global organizations such as IKEA, United Airlines, Nissan, McDonald’s, etc. 4. New! Nine consumer insights on topics such as glocalization, segmentation of Gen Y market, online marketing, etc. 5. Updated tables, charts, and data across the chapters with Indian context and cases infused
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Overview of Consumer Behavior : Building Marketing Strategy | 14th Edition Book
This edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book is based on the belief that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases, this text provides updated sneak-peak into the subject area. Salient Features: 1. New! Sections on generation alpha, showrooming, webrooming, government regulations and online marketing to children, etc. 2. New! Multiple global examples including many on India and other countries woven into the text 3. New! Fourteen section-end cases on prominent global organizations such as IKEA, United Airlines, Nissan, McDonald’s, etc. 4. New! Nine consumer insights on topics such as glocalization, segmentation of Gen Y market, online marketing, etc. 5. Updated tables, charts, and data across the chapters with Indian context and cases infused
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
776 Pages
ISBN - 10 :
9355321503
ISBN - 13 :
9789355321503
Consumer Behavior : Building Marketing Strategy | 14th Edition Published On :
5 May 2022
Publisher :
McGraw Hill
Edition :
Standard Edition
About David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser, Amit Mookerji, & 1 More:
David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser, Amit Mookerji, & 1 More is the author of Consumer Behavior : Building Marketing Strategy | 14th Edition.
Disclaimer:
- Consumer Behavior : Building Marketing Strategy | 14th Edition book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Consumer Behavior : Building Marketing Strategy | 14th Edition may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of Consumer Behavior : Building Marketing Strategy | 14th Edition Book
| Title | Consumer Behavior : Building Marketing Strategy | 14th Edition |
| Author | David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser, Amit Mookerji, & 1 More |
| ISBN-13 | 9789355321503 |
| Publication | MHE |
This edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book is based on the belief that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases, this text provides updated sneak-peak into the subject area. Salient Features: 1. New! Sections on generation alpha, showrooming, webrooming, government regulations and online marketing to children, etc. 2. New! Multiple global examples including many on India and other countries woven into the text 3. New! Fourteen section-end cases on prominent global organizations such as IKEA, United Airlines, Nissan, McDonald’s, etc. 4. New! Nine consumer insights on topics such as glocalization, segmentation of Gen Y market, online marketing, etc. 5. Updated tables, charts, and data across the chapters with Indian context and cases infused