Consumer Behavior, Global Edition Book Information:

For undergraduate and graduate courses in consumer behavior.Strategic applications for understanding consumer behaviorConsumer Behavior,12th Editionexplores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The12th Editionhas been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

• Book Type :

Higher Education Textbooks

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

512 pages

• ISBN - 10 :

1292269243

• Consumer Behavior, Global Edition Published On :

9 Jan 2019

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others

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