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Consumer Behavior book by Jay D. Lindquist, Joseph M. Sirgy
  • Consumer Behavior book by Jay D. Lindquist, Joseph M. Sirgy

Consumer Behavior

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Overview of Consumer Behavior Book

TitleConsumer Behavior
AuthorJay D. Lindquist, Joseph M. Sirgy
ISBN-139788131512517
PublicationCENGAGE

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making and special topics relating to public policy organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.

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Overview of Consumer Behavior Book

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making and special topics relating to public policy organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.

Book Type :
Business & Economics
Book Binding :
Not Available
Language :
‎ English
No. of Pages :
‎ 606 Pages
ISBN - 10 :
8131512517
ISBN - 13 :
9788131512517
Consumer Behavior Published On :
‎ 1 January 2010
Publisher :
‎ Cengage Learning
Edition :
‎ 1st

About Jay D. Lindquist, Joseph M. Sirgy:

Jay D. Lindquist, Joseph M. Sirgy is the author of Consumer Behavior.

Disclaimer:

  • Consumer Behavior book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents, Index, Syllabus, summary and image of Consumer Behavior may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
CENGAGE
tbhpd_9788131512517

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