Overview of Consumer Behavior Book

This book adopts a basic approach building up from Consumer Behavior fundamentals in a logical sequence to enable the reader to understand and utilize the sciences of Consumer Behavior. A novel feature incorporated is the inclusion of a section at the end of every chapter to introduce the reader to certain new concepts and terminology that are not covered in the main chapter itself. An entire new chapter on woman consumers has been created recognizing the importance as well as nuances of behavior of woman consumers, whether brought by nature or imposed by societies and cultures.

• Book Type :

Reference

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

812591532X

• Consumer Behavior Published On :

2009

• Resource:

Students and Professionals:Reference

Disclaimer:

• Consumer Behavior Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Consumer Behavior book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.