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Consumer Behaviour: Perspectives, Findings and Explanations
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Overview of Consumer Behaviour: Perspectives, Findings and Explanations Book
| Title | Consumer Behaviour: Perspectives, Findings and Explanations |
| Author | John O'Shaughnessy |
| ISBN-13 | 9789356403338 |
| Publication | BLOOMSBURY |
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
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Overview of Consumer Behaviour: Perspectives, Findings and Explanations Book
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
400 Pages
ISBN - 10 :
9356403333
ISBN - 13 :
9789356403338
Consumer Behaviour: Perspectives, Findings and Explanations Published On :
18 April 2023
Publisher :
Bloomsbury Academic India
Edition :
Not Available
About John O'Shaughnessy:
John O'Shaughnessy is the author of Consumer Behaviour: Perspectives, Findings and Explanations.
Disclaimer:
- Consumer Behaviour: Perspectives, Findings and Explanations book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Consumer Behaviour: Perspectives, Findings and Explanations may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of Consumer Behaviour: Perspectives, Findings and Explanations Book
| Title | Consumer Behaviour: Perspectives, Findings and Explanations |
| Author | John O'Shaughnessy |
| ISBN-13 | 9789356403338 |
| Publication | BLOOMSBURY |
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.