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| Title | Consumer Behaviour: Perspectives, Findings and Explanations |
| Author | John O'Shaughnessy |
| ISBN-13 | 9789356403338 |
| Publication | BLOOMSBURY |
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
John O'Shaughnessy is the author of Consumer Behaviour: Perspectives, Findings and Explanations.
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| Title | Consumer Behaviour: Perspectives, Findings and Explanations |
| Author | John O'Shaughnessy |
| ISBN-13 | 9789356403338 |
| Publication | BLOOMSBURY |
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.