Overview of Consumer Culture, Modernity and Identity Book

This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities, fashion and advertising and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as how do people imagine modernity and identity in consumer culture? What does modernity or 'being modern' mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.Table of Contents:IntroductionLifestyle Choices and Construction Of Modernist IdentitiesThe Rich and the Super-Rich: Mobility, Consumption and Luxury LifestylesShop Talk: Shopping Malls and Their PublicsConsumer Agency of Urban Women in IndiaModernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding PerspectiveImagining Identity in the Age of Internet and Communication Technologies Robert RattleGlobal Markets, Local Needs: Fashion and AdvertisingStructural Changes Rather than the Influence of Media: People's Encounter with Economic Liberalization in IndiaFashion, Advertising and Identity in the Consumer SocietyCultural Politics of Branding: Promoting 'KamaSutra' in IndiaShopping for Fashions in Post-socialist RussiaSales Tours or How Czech Seniors Learned to Love CapitalismSubaltern Concerns and Moral SubjectivitiesPolitics of Consumption, Politics of Justice: The Political Investment of the ConsumerEthical Consumption in the Global Age: Coffee's Promise of a Better WorldConsumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and ExclusionIndex

• Book Type :

SocialSciences

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

8132111273

• Consumer Culture, Modernity and Identity Published On :

6 Jan 2014

• Resource:

Students and Professionals:Textbooks, SocialSciences

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