Consumer India: Inside the Indian Mind and Wallet Book Information:

a looks at changing consumption patterns with insights into how the Indian consumer thinks and behaves and how to get a share of the opening wallet.Table of Contents:ForewordAcknowledgmentsIntroductionChapter 1: Transforming the KarmaHow Cultural Forces Are Shaping Consumption Behavior in IndiaChapter 2: The Currency of EmotionThe Meaning of Money and the Making of Financial BrandsChapter 3: Beauty in ActionThe Business of Looking GoodChapter 4: Masala MediaEntertainment for the Taste BudsChapter 5: Meaningful TechnologyThe Cultural Circuitry of Technology ProductsChapter 6: Branding the BazaarThe Logic of Indian Brands and RetailingChapter 7: Youth versus YouthfulBuilding Youth Brands in a Youthful CountryChapter 8: Seamless SavitrisThe New Indian Woman and New Market OpportunitiesChapter 9: Small is BigThe Growth of the Small-Town and Rural MarketsChapter 10: Three Generations, One Big MarketOpportunities in a New Segmentation of IndiaNotesIndex

• Book Type/Genre :

Analysis Strategy

• Book Binding :

Paperback

• Language :

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Consumer India: Inside the Indian Mind and Wallet Published On :

• Resource:

Business Economics, Analysis Strategy Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

Disclaimer:

• Consumer India: Inside the Indian Mind and Wallet Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents, Index, Syllabus, summary and image of Consumer India: Inside the Indian Mind and Wallet book may be of a different edition or of the same title.
• The Price of this product may change due to the reprinting of the book or by the publisher. For imported books, the price may change frequently due to exchange rates.
• Consumer India: Inside the Indian Mind and Wallet by DHEERAJ SINHA Book reviews and ratings are trustworthy and the product description given above is true to the best. The product description posted here by sellers would be updated based on the Customer's feedback, if the details are not accurate.
• The customers who have bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
• The above Bibliographic information is specific to this book which is being listed for sale. Any Colophons printed at the end of the book is owned by book author and publisher
• Special offers, deals & discounts on this product are subject to the terms and conditions owned by the website