Overview of Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas Book

Copy, Copy, Copy describes how to change mass behaviour through social influence. This energetic, provocative volume is the most practical. It offers a set of templates for successful marketers and managers to copy. It puts the insights and maps of behaviour developed previously to work and gives a set of 100 template strategies to deploy - each appropriate to the nature of the behaviour they're trying to change. Each strategy is illustrated by a well-known example in marketing and/or contemporary popular culture from all around the world and across different platforms.

• Book Type :

Business, Strategy & Management

Book Binding :

Paperback

Language :

English

Number of Pages :

224 pages

ISBN - 10 :

8126555688

Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas Published On :

Abridged, 14 Oct 2015

Resource:

Business & Economics, Business, Strategy & Management Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.