Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires Book Information:

In Creating Signature Stories, branding guru David Aaker applies the power of intriguing,authentic, involving stories to communicate strategic messaging internally and externally,a critical and difficult task.Stories are many times more powerful than facts at getting attention, generating brandenergy, creating involvement, persuading, arousing emotion and inspiring. Moreover,success in digital platforms, which is becoming increasingly essential, meanscontent and content means stories.This book, full of case studies, discusses how to find, evaluate, refine and leveragegreat stories and use them to build brands, enhance customer relationships andinspire employees.

• Book Type :

Higher Education Textbooks

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

978067009126

• Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires Published On :

16 Jun 2018

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
• Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires by Author: Book reviews and ratings are trustworthy and product description given above are true to the best. Product Description posted here by sellers would be updated based on the Customers feedback, if the details are not accurate.
• Customers who bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
• The above Bibliographic information is specific to this book listed for sale
• Special offers, deals & discounts on this product are subject to the terms and conditions of the website