Overview of Creative Strategy and the Business of Design Book

Professions that utilize creativity, technology and design have shifted from a purely idea-centric field to one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project s essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.

• • Book Type :

Humanities

• • Book Binding :

Paperback

• • Language :

English

• • Number of Pages :

208 pages

• • ISBN - 10 :

1440341559

• • Creative Strategy and the Business of Design Published On :

10 Aug 2016

• • Resource:

Textbooks, Humanities Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Creative Strategy and the Business of Design Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Creative Strategy and the Business of Design book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.