Customer Centered Selling: Sales Techniques for a New World Economy
Book Title: | Customer Centered Selling: Sales Techniques for a New World Economy |
Author: | Rob Jolles |
ISBN-13: | 9781439144633 |
Publication: | Free Press |
Edition: | Reissue edition (15 September 2009) |
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Overview of Customer Centered Selling: Sales Techniques for a New World Economy Book
This revised edition of Robert Jolles s classic book on sales technique features brand new material throughout, including illustrations, teaching aids, coaching techniques, and true implementation strategies!When you have a process, you have a way of measuring what you are doing. When you can measure it you can fix it!Customer Centered Selling teaches the secrets of the world-famous Xerox sales training by reversing the conventional selling practices of searching for customer needs, pitching product, and adopting an order-taking mentality. Jolles provides a systematic, repeatable, predictable approach that teaches how to anticipate and influence behavior by studying and understanding the client s "Decision Cycle" and critical "Decision Points." Through the use of case studies, interactive activities, and job aids, anyone from a seasoned sales professional to a manager or parent can not only learn the power to influence behavior, but can implement these ideas as well. Put to good use by Toyota, Disney, NASA, Nortel, General Electric, a dozen universities, and more than fifty financial institutions, Customer Centered Selling provides a step-by-step, consultative process that inspires as it teaches.
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Business & Finance
Paperback
English
384 pages
143914463X
Import, 15 Sep 2009
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