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Overview of CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS Book
| Title | CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS |
| Author | Jagdish N Sheth, Parvatiyar Atul, G Shainesh, & 0 More |
| ISBN-13 | 9780070435049 |
| Publication | MHE |
Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of customers to enhance their relationships with profitable customers. To be successful in the new millennium, firms will need to extend this practice of developing long-term relationships with all their other stakeholders including suppliers, intermediaries, partners, and employees.The conference focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management. Research papers that propose concepts, suggest methods, evaluates various tools for successful implementation of relationship management are included.
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Overview of CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS Book
Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of customers to enhance their relationships with profitable customers. To be successful in the new millennium, firms will need to extend this practice of developing long-term relationships with all their other stakeholders including suppliers, intermediaries, partners, and employees.The conference focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management. Research papers that propose concepts, suggest methods, evaluates various tools for successful implementation of relationship management are included.
Book Type :
Management
Book Binding :
Not Available
Language :
English
No. of Pages :
550 Pages
ISBN - 10 :
0070435049
ISBN - 13 :
9780070435049
CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS Published On :
1 July 2017
Publisher :
McGraw Hill Education
Edition :
Not Available
About Jagdish N Sheth, Parvatiyar Atul, G Shainesh, & 0 More:
Jagdish N Sheth, Parvatiyar Atul, G Shainesh, & 0 More is the author of CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS.
Disclaimer:
- CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS Book
| Title | CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS |
| Author | Jagdish N Sheth, Parvatiyar Atul, G Shainesh, & 0 More |
| ISBN-13 | 9780070435049 |
| Publication | MHE |
Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of customers to enhance their relationships with profitable customers. To be successful in the new millennium, firms will need to extend this practice of developing long-term relationships with all their other stakeholders including suppliers, intermediaries, partners, and employees.The conference focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management. Research papers that propose concepts, suggest methods, evaluates various tools for successful implementation of relationship management are included.