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CUSTOMER RELATIONSHIP MANAGEMENT book by OUP India
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CUSTOMER RELATIONSHIP MANAGEMENT

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Overview of CUSTOMER RELATIONSHIP MANAGEMENT Book

TitleCUSTOMER RELATIONSHIP MANAGEMENT
AuthorOUP India
ISBN-139780199456758
PublicationOXFORD

Customer Relationship Management (CRM) is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. It explains the concepts and application of CRM through numerous examples, exhibits and cases. The book is divided into four parts comprising twelve chapters. Part I on CRM Concepts and Processes introduces the subject and establishes the importance of understanding and collaborating with customers. Part II on Analytical CRM discusses database management, data mining and analysis. Part III on CRM Operations discusses the methods to design loyalty programs and role of marketing channels in CRM. The final part (IV) on CRM: Technology, Implementation and Applications includes discussions, technological developments of CRM, need for its implementation in the services sector and its assessment. Besides students, the book with its application-oriented approach would also be useful to CRM professionals.

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Overview of CUSTOMER RELATIONSHIP MANAGEMENT Book

Customer Relationship Management (CRM) is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. It explains the concepts and application of CRM through numerous examples, exhibits and cases. The book is divided into four parts comprising twelve chapters. Part I on CRM Concepts and Processes introduces the subject and establishes the importance of understanding and collaborating with customers. Part II on Analytical CRM discusses database management, data mining and analysis. Part III on CRM Operations discusses the methods to design loyalty programs and role of marketing channels in CRM. The final part (IV) on CRM: Technology, Implementation and Applications includes discussions, technological developments of CRM, need for its implementation in the services sector and its assessment. Besides students, the book with its application-oriented approach would also be useful to CRM professionals.

Book Type :
Management
Book Binding :
Not Available
Language :
‎ English
No. of Pages :
‎ 376 Pages
ISBN - 10 :
0199456755
ISBN - 13 :
9780199456758
CUSTOMER RELATIONSHIP MANAGEMENT Published On :
‎ 28 June 2016
Publisher :
‎ Oxford University Press
Edition :
‎ First Edition

About OUP India:

OUP India is the author of CUSTOMER RELATIONSHIP MANAGEMENT.

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OXFORD
tbhpd_9780199456758

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