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Book Title: | Customer Worthy: Why and How Everyone in your Organization must Think Like a Customer |
Author: | Michael R. Hoffman |
ISBN-13: | 9780230330542 |
Publication: | Laxmi Publications |
Edition: | First edition (2010) |
How to align your business with customer values and preferences for incredible success. Hoffman shows managers how to "think like a customer" to uncover revenue opportunities across sales, marketing, operations and customer service. Customer Worthy is a guide book for managers faced with risks, challenges and opportunities stemming from customers empowered with instantaneous product and competitive knowledge, social networks and easy access to information. Must read Management book. Customer Worthy delivers a customer strategy toolkit for Marketing, Sales, Technology, Operations, Service, Legal, Finance, Executive Management, Customer Experience.
Humanities
Paperback
English
212 pages
0230330541
2010
Students and Professionals:Textbooks, Humanities
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