Demand: Creating What People Love Before they Know They want It
Book Title: | Demand: Creating What People Love Before they Know They want It |
Author: | ADRIAN SLYWOTSKY & KARL WEBER |
ISBN-13: | 9780755388974 |
Publication: | Headline Book Publishing (27 October 2011) |
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Overview of Demand: Creating What People Love Before they Know They want It Book
It provides a radically new way to think about demand, with a big idea and a host of practical applications not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, Demand is a book which searches for clues as to where demand really comes from, and why, and how we might control it.
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Business, Strategy & Management
Paperback
English
384 pages
0755388976
27 Oct 2011
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