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Digital Marketing | 8th Edition | - Pearson
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Overview of Digital Marketing | 8th Edition | - Pearson Book
| Title | Digital Marketing | 8th Edition | - Pearson |
| Author | Dave Chaffey, Fiona Ellis-Chadwick |
| ISBN-13 | 9789367139998 |
| Publication | PEARSON TBH |
Digital Marketing, 8th Edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends. This updated edition will help your students learn more about the success factors in digital marketing, with case studies from cutting-edge companie s linking marketing theory with practice. The range of questions, exercises, and self-assessments will support your teaching and allow students to build key skills they will later need in the workplace, making this textbook a must-have guide for your course. Features – ???? Simplified chapter introductions blend learning objectives and topics, delivering a clear structure for your students to work. ???? Updated case studies within the text feature more start-up and not-for-profit businesses, demonstrating increased diversity. ???? The 5Ds of digital marketing have now extended to 7Ds, further emphasising the importance of goal setting, strategy, and customer insight. ???? New and updated visuals introduce and better explain digital marketing concepts and options to your students. ???? A new section on data-driven marketing covers Big Data , AI, and machine learning. A case study further demonstrates how a start-up business can use data-driven marketing as a strategy for its growth."
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Overview of Digital Marketing | 8th Edition | - Pearson Book
Digital Marketing, 8th Edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends. This updated edition will help your students learn more about the success factors in digital marketing, with case studies from cutting-edge companie s linking marketing theory with practice. The range of questions, exercises, and self-assessments will support your teaching and allow students to build key skills they will later need in the workplace, making this textbook a must-have guide for your course. Features – ???? Simplified chapter introductions blend learning objectives and topics, delivering a clear structure for your students to work. ???? Updated case studies within the text feature more start-up and not-for-profit businesses, demonstrating increased diversity. ???? The 5Ds of digital marketing have now extended to 7Ds, further emphasising the importance of goal setting, strategy, and customer insight. ???? New and updated visuals introduce and better explain digital marketing concepts and options to your students. ???? A new section on data-driven marketing covers Big Data , AI, and machine learning. A case study further demonstrates how a start-up business can use data-driven marketing as a strategy for its growth."
Book Type :
Computer Science
Book Binding :
Not Available
Language :
English
No. of Pages :
560 Pages
ISBN - 10 :
9367139993
ISBN - 13 :
9789367139998
Digital Marketing | 8th Edition | - Pearson Published On :
9 April 2025
Publisher :
Pearson Education
Edition :
Not Available
About Dave Chaffey, Fiona Ellis-Chadwick:
Dave Chaffey, Fiona Ellis-Chadwick is the author of Digital Marketing | 8th Edition | - Pearson.
Disclaimer:
- Digital Marketing | 8th Edition | - Pearson book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Digital Marketing | 8th Edition | - Pearson may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of Digital Marketing | 8th Edition | - Pearson Book
| Title | Digital Marketing | 8th Edition | - Pearson |
| Author | Dave Chaffey, Fiona Ellis-Chadwick |
| ISBN-13 | 9789367139998 |
| Publication | PEARSON TBH |
Digital Marketing, 8th Edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends. This updated edition will help your students learn more about the success factors in digital marketing, with case studies from cutting-edge companie s linking marketing theory with practice. The range of questions, exercises, and self-assessments will support your teaching and allow students to build key skills they will later need in the workplace, making this textbook a must-have guide for your course. Features – ???? Simplified chapter introductions blend learning objectives and topics, delivering a clear structure for your students to work. ???? Updated case studies within the text feature more start-up and not-for-profit businesses, demonstrating increased diversity. ???? The 5Ds of digital marketing have now extended to 7Ds, further emphasising the importance of goal setting, strategy, and customer insight. ???? New and updated visuals introduce and better explain digital marketing concepts and options to your students. ???? A new section on data-driven marketing covers Big Data , AI, and machine learning. A case study further demonstrates how a start-up business can use data-driven marketing as a strategy for its growth."