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Digital Transformation | Seema Gupta | Frameworks, Methodologies, and Strategic Approaches | 15+ Case Studies book by Seema…
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Digital Transformation | Seema Gupta | Frameworks, Methodologies, and Strategic Approaches | 15+ Case Studies

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Overview of Digital Transformation | Seema Gupta | Frameworks, Methodologies, and Strategic Approaches | 15+ Case Studies Book

TitleDigital Transformation | Seema Gupta | Frameworks, Methodologies, and Strategic Approaches | 15+ Case Studies
AuthorSeema Gupta
ISBN-139789364445207
PublicationMHE

About the Book This book provides a comprehensive framework for understanding and managing the complexities of digital transformation. With a focus on both the technological and cultural aspects of transformation, it connects digital strategy with organizational change. The text examines topics such as strategic impact of AI, blockchain, and other transformative technologies, while addressing cybersecurity, ethical concerns, and sustainability in digital transformation. It will be valuable resource for both students and professionals, helping them drive impactful transformation and ensuring digital investments generate sustainable business value. Salient Features • Comprehensive coverage of key aspects of digital transformation, including emerging technologies, evolving business models, digital product management, data-driven decision-making, security, etc. • Highlights the role of leadership, organizational change, and cultural transformation in driving successful digital initiatives. • Provides frameworks, methodologies, and strategic approaches to executing digital transformation effectively. • Excellent pedagogy having chapter opening vignette, key terms, quick bytes, did you know boxes, 15+ cases, ensuring practical learning through real-life examples.

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Overview of Digital Transformation | Seema Gupta | Frameworks, Methodologies, and Strategic Approaches | 15+ Case Studies Book

About the Book This book provides a comprehensive framework for understanding and managing the complexities of digital transformation. With a focus on both the technological and cultural aspects of transformation, it connects digital strategy with organizational change. The text examines topics such as strategic impact of AI, blockchain, and other transformative technologies, while addressing cybersecurity, ethical concerns, and sustainability in digital transformation. It will be valuable resource for both students and professionals, helping them drive impactful transformation and ensuring digital investments generate sustainable business value. Salient Features • Comprehensive coverage of key aspects of digital transformation, including emerging technologies, evolving business models, digital product management, data-driven decision-making, security, etc. • Highlights the role of leadership, organizational change, and cultural transformation in driving successful digital initiatives. • Provides frameworks, methodologies, and strategic approaches to executing digital transformation effectively. • Excellent pedagogy having chapter opening vignette, key terms, quick bytes, did you know boxes, 15+ cases, ensuring practical learning through real-life examples.

Book Type :
Marketing
Book Binding :
Not Available
Language :
‎ English
No. of Pages :
‎ 376 Pages
ISBN - 10 :
9364445201
ISBN - 13 :
9789364445207
Digital Transformation | Seema Gupta | Frameworks, Methodologies, and Strategic Approaches | 15+ Case Studies Published On :
‎ 1 May 2025
Publisher :
‎ McGraw Hill
Edition :
‎ First Edition

About Seema Gupta:

Seema Gupta is the author of Digital Transformation | Seema Gupta | Frameworks, Methodologies, and Strategic Approaches | 15+ Case Studies.

Disclaimer:

MHE
tbhpd_9789364445207

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