Overview of E-Commerce 10/e Book

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research and other industry sources. All opening, closing and "Insight on" cases are new or updated.

• Book Type :

E

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

912 pages

• ISBN - 10 :

9332556733

• E-Commerce 10/e Published On :

2016

• Resource:

Students and Professionals:Business&Economics, E

Disclaimer:

• E-Commerce 10/e Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of E-Commerce 10/e book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.