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E-Marketing | IM | e | k book by Sanjay Mohapatra, Suman Kumar Kanth
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Overview of E-Marketing | IM | e | k Book

TitleE-Marketing | IM | e | k
AuthorSanjay Mohapatra, Suman Kumar Kanth
ISBN-139788126542000
PublicationWILEY

The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers.

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Overview of E-Marketing | IM | e | k Book

The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers.

Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
Not Available
ISBN - 10 :
8126542004
ISBN - 13 :
9788126542000
E-Marketing | IM | e | k Published On :
Not Available
Publisher :
Not Available
Edition :
Not Available

About Sanjay Mohapatra, Suman Kumar Kanth:

Sanjay Mohapatra, Suman Kumar Kanth is the author of E-Marketing | IM | e | k.

Disclaimer:

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  • Table of Contents, Index, Syllabus, summary and image of E-Marketing | IM | e | k may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
WILEY
tbhpd_9788126542000

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