Overview of Earth Anchors Book

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing and finance. Canzer focuses on what students need to know about developing, managing and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google and Amazon.

• Book Type :

EngineeringEntrance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

8131521788

• Earth Anchors Published On :

Jan 2014

• Resource:

Students and Professionals:ExamPreparation, EngineeringEntrance

Disclaimer:

• Earth Anchors Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Earth Anchors book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.