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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
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Overview of Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Book
| Title | Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability |
| Author | Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, & 1 More |
| ISBN-13 | 9789363863767 |
| Publication | WILEY |
Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study.
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Overview of Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Book
Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study.
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
Not Available
ISBN - 10 :
936386376X
ISBN - 13 :
9789363863767
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Published On :
Not Available
Publisher :
Not Available
Edition :
Not Available
About Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, & 1 More:
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, & 1 More is the author of Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability.
Disclaimer:
- Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability may be of a different edition or of the same title.
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Overview of Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Book
| Title | Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability |
| Author | Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, & 1 More |
| ISBN-13 | 9789363863767 |
| Publication | WILEY |
Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study.