Essentials of Health Care Marketing Book Information:

your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

• Book Type :

Higher Education Textbooks

• Book Binding :

• Language :

English

• Number of Pages :

As Per Edition's Page count

• ISBN - 10 :

• Essentials of Health Care Marketing Published On :

2004

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graduates, Professionals, and all others

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