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Essentials of Marketing Analytics | 1st Edition
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Overview of Essentials of Marketing Analytics | 1st Edition Book
| Title | Essentials of Marketing Analytics | 1st Edition |
| Author | Jr Joseph F. Hair, Dana E. Harrison, Haya Ajjan, Atanu Adhikari, & 1 More |
| ISBN-13 | 9789355327192 |
| Publication | MHE |
We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has brought about huge amounts of data to review, analyze and solve. Today’s students will need to have a keen understanding of not only the right types of questions to ask but also the tools available to help answer them. This book covers both, in a comprehensive, readable and flexible manner. Salient Features • Two new chapters on Conjoint Analysis and Customer Life Cycle Value. • Emphasizes hands-on learning with case studies. • Introduces the most popular analytics software tools, such as Tableau and Python. • Coverage of product analytics, segmentation, place analytics etc. • Details on the construction of different types of scales for consumer survey. • Excellent pedagogy having Case Studies, Learning Objectives, Practitioner Corner, Discussion and Review Questions, Critical Thinking and Marketing Applications.
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Overview of Essentials of Marketing Analytics | 1st Edition Book
We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has brought about huge amounts of data to review, analyze and solve. Today’s students will need to have a keen understanding of not only the right types of questions to ask but also the tools available to help answer them. This book covers both, in a comprehensive, readable and flexible manner. Salient Features • Two new chapters on Conjoint Analysis and Customer Life Cycle Value. • Emphasizes hands-on learning with case studies. • Introduces the most popular analytics software tools, such as Tableau and Python. • Coverage of product analytics, segmentation, place analytics etc. • Details on the construction of different types of scales for consumer survey. • Excellent pedagogy having Case Studies, Learning Objectives, Practitioner Corner, Discussion and Review Questions, Critical Thinking and Marketing Applications.
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
512 Pages
ISBN - 10 :
9355327196
ISBN - 13 :
9789355327192
Essentials of Marketing Analytics | 1st Edition Published On :
11 July 2024
Publisher :
McGraw Hill
Edition :
First Edition
About Jr Joseph F. Hair, Dana E. Harrison, Haya Ajjan, Atanu Adhikari, & 1 More:
Jr Joseph F. Hair, Dana E. Harrison, Haya Ajjan, Atanu Adhikari, & 1 More is the author of Essentials of Marketing Analytics | 1st Edition.
Disclaimer:
- Essentials of Marketing Analytics | 1st Edition book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Essentials of Marketing Analytics | 1st Edition may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of Essentials of Marketing Analytics | 1st Edition Book
| Title | Essentials of Marketing Analytics | 1st Edition |
| Author | Jr Joseph F. Hair, Dana E. Harrison, Haya Ajjan, Atanu Adhikari, & 1 More |
| ISBN-13 | 9789355327192 |
| Publication | MHE |
We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has brought about huge amounts of data to review, analyze and solve. Today’s students will need to have a keen understanding of not only the right types of questions to ask but also the tools available to help answer them. This book covers both, in a comprehensive, readable and flexible manner. Salient Features • Two new chapters on Conjoint Analysis and Customer Life Cycle Value. • Emphasizes hands-on learning with case studies. • Introduces the most popular analytics software tools, such as Tableau and Python. • Coverage of product analytics, segmentation, place analytics etc. • Details on the construction of different types of scales for consumer survey. • Excellent pedagogy having Case Studies, Learning Objectives, Practitioner Corner, Discussion and Review Questions, Critical Thinking and Marketing Applications.