Overview of Essentials of Marketing Research Book

In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 3rd, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. ESSENTIAL'S OF MARKETING RESEARCH focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.

• Book Type :

Business&Economics

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

432 pages

• ISBN - 10 :

8131502813

• Essentials of Marketing Research Published On :

2007

• Resource:

Students and Professionals:Business&Economics

Disclaimer:

• Essentials of Marketing Research Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Essentials of Marketing Research book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.