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Essentials of Services Marketing
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Overview of Essentials of Services Marketing Book
| Title | Essentials of Services Marketing |
| Author | S Ramesh D Ramkumar |
| ISBN-13 | 9789349825963 |
| Publication | VIJAY NICOLE |
Essentials of Services Marketing offers a focused understanding of how services differ from goods and the unique challenges involved in marketing them. The book covers key concepts like service quality, customer satisfaction, service delivery, and service recovery. Designed to meet academic needs, it is ideal for students of Commerce and Management.
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Overview of Essentials of Services Marketing Book
Essentials of Services Marketing offers a focused understanding of how services differ from goods and the unique challenges involved in marketing them. The book covers key concepts like service quality, customer satisfaction, service delivery, and service recovery. Designed to meet academic needs, it is ideal for students of Commerce and Management.
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
230 Pages
ISBN - 10 :
9349825961
ISBN - 13 :
9789349825963
Essentials of Services Marketing Published On :
10 July 2025
Publisher :
Vijay Nicole imprints Private Limited
Edition :
First Edition
About S Ramesh D Ramkumar:
S Ramesh D Ramkumar is the author of Essentials of Services Marketing.
Disclaimer:
- Essentials of Services Marketing book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Essentials of Services Marketing may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of Essentials of Services Marketing Book
| Title | Essentials of Services Marketing |
| Author | S Ramesh D Ramkumar |
| ISBN-13 | 9789349825963 |
| Publication | VIJAY NICOLE |
Essentials of Services Marketing offers a focused understanding of how services differ from goods and the unique challenges involved in marketing them. The book covers key concepts like service quality, customer satisfaction, service delivery, and service recovery. Designed to meet academic needs, it is ideal for students of Commerce and Management.