Fanocracy Book Information:

selling author of new rules of marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car Insurance, Surfboards, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert reiko Scott interview young entrepreneurs, veteran business owners, start-up founders, Non-profits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers' Ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: meundies, the subscription company that's revolutionizing underwear headcount, the non-profit that registers voters at music concerts grain Surfboards, the board-building Studio that willingly reveals its trade secrets with customers hagerty, the classic-car Insurance provider with over 600, 000 premier club members hubspot, the software company that draws 25, 000 attendees to its annual conference for anyone who seeks to harness the force of fandom to revolutionize his or her business, fanocracyshows the way.

• Book Type :

Higher Education Textbooks

• Book Binding :

Hardback

• Language :

English

• Number of Pages :

As Per Edition's Page count

• ISBN - 10 :

• Fanocracy Published On :

NA

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graduates, Professionals, and all others

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