Overview of FIREBRANDS: BUILDING BRAND LOYALTY IN TH Book

Firebrands unveils beginning-to-end strategies for strengthening your company s brand online and building customer loyalty. Focusing on two dozen case studies including IBM, Yahoo, Fed Ex, and Amazon.com, and offering an in-depth explanation of digital branding, this insightful book illustrates some of the best practices carried out by today s top online brands. Expert authors Michael Moon and Doug Millison identify and analyze branding successes and failures and provide a roadmap for implementing effective brand-building strategies. In today s every-changing digital environment, this book is an invaluable tool for anyone interested in understanding what makes eBusiness work.

• Book Type :

Not Available

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

0070439532

• FIREBRANDS: BUILDING BRAND LOYALTY IN TH Published On :

16 Apr 2001

• Resource:

Not Available

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• FIREBRANDS: BUILDING BRAND LOYALTY IN TH Book is not for reading online or for free download in PDF or eBook format.
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