Overview of Focus: The Future of Your Company Depends on It (Collins Business Essentials) Book

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

• Book Type :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

320 pages

• ISBN - 10 :

0060799900

• Focus: The Future of Your Company Depends on It (Collins Business Essentials) Published On :

27 Sep 2005

• Resource:

Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

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