Foundations of Marketing: Student Text Book Information:

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing and customer relationship management, while incorporating up-to-date research and examples throughout.

• Book Type :

Higher Education Textbooks

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

544 pages

• ISBN - 10 :

0618705007

• Foundations of Marketing: Student Text Published On :

Import, 1 Dec 2007

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others

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