Overview of Global Marketing, 4e Book

Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.

• Book Type :

Business&Economics

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

792 pages

• ISBN - 10 :

8131728145

• Global Marketing, 4e Published On :

2009

• Resource:

Students and Professionals:Business&Economics

Disclaimer:

• Global Marketing, 4e Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Global Marketing, 4e book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.