Groundswell: Winning in a World Transformed by Social Technologies
Groundswell: Winning in a World Transformed by Social Technologies (Paperback) Book Details:
Book Title: | Groundswell: Winning in a World Transformed by Social Technologies |
Author: | Bernoff Josh,Schadler Ted |
ISBN-13: | 9781422161982 |
Publication: | Harvard Business Press |
Buy now Bernoff Josh,Schadler Ted Groundswell: Winning in a World Transformed by Social Technologies book from madrasshoppe.com and get it delivered to all pincodes in India.
-
COD Available. Delivery Time 4 - 7 Working Days in India.
-
For General Enquiries WhatsApp 7200833323 (Chat Support)
-
Trusted by over 100K+ customers
Groundswell: Winning in a World Transformed by Social Technologies Book Information:
cutives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business ground swell is required reading for executives seeking to protect and strengthen their company's public image.
Book Type/Genre :
Book Binding :
Language :
Number of Pages :
ISBN - 10 :
Groundswell: Winning in a World Transformed by Social Technologies Published On :
Resource:
- Groundswell: Winning in a World Transformed by Social Technologies Book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Groundswell: Winning in a World Transformed by Social Technologies book may be of a different edition or of the same title.
- The Price of this product may change due to the reprinting of the book or by the publisher. For imported books, the price may change frequently due to exchange rates.
- Groundswell: Winning in a World Transformed by Social Technologies by Bernoff Josh,Schadler Ted Book reviews and ratings are trustworthy and the product description given above is true to the best. The product description posted here by sellers would be updated based on the Customer's feedback, if the details are not accurate.
- The customers who have bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
- The above Bibliographic information is specific to this book which is being listed for sale. Any Colophons printed at the end of the book is owned by book author and publisher
- Special offers, deals & discounts on this product are subject to the terms and conditions owned by the website
Business Finance
Paperback
Page count varies on each edition/reprint
Higher Education Textbooks, Business Finance Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles
Disclaimer: