Overview of HBR's 10 Must Reads: On Strategic Marketing (Harvard Business Review Must Reads) Book

NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: * Figure out what business you're really in * Create products that perform the jobs people need to get done * Get a bird's-eye view of your brand's strengths and weaknesses * Tap a market that's larger than China and India combined * Deliver superior value to your B2B customers * End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Teams

• Book Type :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

224 pages

• ISBN - 10 :

1422189880

• HBR's 10 Must Reads: On Strategic Marketing (Harvard Business Review Must Reads) Published On :

26 Mar 2013

• Resource:

Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• HBR's 10 Must Reads: On Strategic Marketing (Harvard Business Review Must Reads) Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of HBR's 10 Must Reads: On Strategic Marketing (Harvard Business Review Must Reads) book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.