- Reduced price
Hooked: How to Build Habit-Forming Products (HardCover)
Hooked: How to Build Habit-Forming Products (Hardback) Book Details:
Book Title: | Hooked: How to Build Habit-Forming Products (HardCover) |
Author: | Eyal Nir |
ISBN-13: | 9780241184837 |
Publication: | BUSINESS BOOKS |
Buy now Eyal Nir Hooked: How to Build Habit-Forming Products book from madrasshoppe.com and get it delivered to all pincodes in India.
-
COD Available. Delivery Time 4 - 7 Working Days in India.
-
For General Enquiries WhatsApp 7200833323 (Chat Support)
-
Trusted by over 100K+ customers
Hooked: How to Build Habit-Forming Products Book Information:
r Eyal reveals how successful companies create products people can't put down - and how you can too'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & MatherWinner of best Marketing book in 800-CEO-READ Business Book Awards 2014'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next WebWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."
-
-
Book Type :
-
Higher Education Textbooks
-
-
Book Binding :
-
Hardback
-
-
Language :
-
English
-
-
Number of Pages :
-
As Per Edition's Page count
-
-
ISBN - 10 :
-
-
-
Hooked: How to Build Habit-Forming Products Published On :
-
NA
-
-
Resource:
-
Textbooks & Study Guides, Higher Education Textbooks, Hooked: How to Build Habit Books for Students, Teachers, Graduates, Professionals, and all others
Disclaimer:
- Hooked: How to Build Habit-Forming Products Book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Hooked: How to Build Habit-Forming Products book may be of a different edition or of the same title.
- The Price of this product may change due to the reprinting of the book or by the publisher. For imported books, the price may change frequently due to exchange rates.
- Hooked: How to Build Habit-Forming Products by Eyal Nir Book reviews and ratings are trustworthy and the product description given above is true to the best. The product description posted here by sellers would be updated based on the Customer's feedback, if the details are not accurate.
- The customers who have bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
- The above Bibliographic information is specific to this book listed for sale
- Special offers, deals & discounts on this product are subject to the terms and conditions owned by the website
Reviews
nice
the condition of the book is nice
awesome
Best Price, Great Quality and awesome Experience!!
Best Price
Good product with nice prize
quality product
best prize with quality product
Great..Surprised
Thank you very much for the delivery guys. Keep it up.
Nice
Received the same product I ordered. I am Happy
Good Product
I am satisfied with the product
good
the quality of the book is good...