Overview of Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand Book

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Colatells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public -relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's and Coke's story is newsy without being gossipy; principled without being preachy and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more ethically and to great success.

• Book Type :

Inside Coca

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

288 pages

• ISBN - 10 :

1250013712

• Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand Published On :

28 Nov 2016

• Resource:

Biographies, Diaries & True Accounts, Biographies & Autobiographies, Inside Coca Books for Students, Teachers, Graudates, Professionals and all others

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• Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand Book is not for reading online or for free download in PDF or eBook format.
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