Intellectual Property and Business: The Power of Intangible Assets
Book Title: | Intellectual Property and Business: The Power of Intangible Assets |
Author: | Rodney Ryder |
ISBN-13: | 9788132117919 |
Publication: | SAGE Response |
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Overview of Intellectual Property and Business: The Power of Intangible Assets Book
Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.
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Business&Finance
Paperback
English
320 pages
8132117913
23 Jul 2014
Students and Professionals:Textbooks, Business&Finance
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