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International Marketing 8e, An Indian Adaptation | IM | e
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Overview of International Marketing 8e, An Indian Adaptation | IM | e Book
| Title | International Marketing 8e, An Indian Adaptation | IM | e |
| Author | Masaaki (Mike) Kotabe, Kristiaan Helsen, Prateek Maheshwari, & 0 More |
| ISBN-13 | 9789354243370 |
| Publication | WILEY |
International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The authors provide relevant historical background and offer logical explanations of current trends based on information from marketing executives and academic researchers around the world.
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Overview of International Marketing 8e, An Indian Adaptation | IM | e Book
International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The authors provide relevant historical background and offer logical explanations of current trends based on information from marketing executives and academic researchers around the world.
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
Not Available
ISBN - 10 :
9354243371
ISBN - 13 :
9789354243370
International Marketing 8e, An Indian Adaptation | IM | e Published On :
Not Available
Publisher :
Not Available
Edition :
Not Available
About Masaaki (Mike) Kotabe, Kristiaan Helsen, Prateek Maheshwari, & 0 More:
Masaaki (Mike) Kotabe, Kristiaan Helsen, Prateek Maheshwari, & 0 More is the author of International Marketing 8e, An Indian Adaptation | IM | e.
Disclaimer:
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Overview of International Marketing 8e, An Indian Adaptation | IM | e Book
| Title | International Marketing 8e, An Indian Adaptation | IM | e |
| Author | Masaaki (Mike) Kotabe, Kristiaan Helsen, Prateek Maheshwari, & 0 More |
| ISBN-13 | 9789354243370 |
| Publication | WILEY |
International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The authors provide relevant historical background and offer logical explanations of current trends based on information from marketing executives and academic researchers around the world.