International Marketing: Consuming Globally, Thinking Locally Book Information:

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Overview & Summary ofInternational Marketing: Consuming Globally, Thinking Locally Book

International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspect

• Book Type :

Reference

Book Binding :

Paperback

Language :

English

Number of Pages :

380 pages

ISBN - 10 :

9812532358

International Marketing: Consuming Globally, Thinking Locally Published On :

2005

Resource:

Reference Books for Students, Teachers, Graudates, Professionals and all others

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