International Marketing by Jean-Pierre Jeannet Book-9788131511114
  • International Marketing by Jean-Pierre Jeannet Book-9788131511114

International Marketing

₹350.00
Book Title: International Marketing
Author: Jean-Pierre Jeannet
ISBN-13: 9788131511114
Publication: Cengage Learning (2009)
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Overview of International Marketing Book

Created specifically for undergraduate students, this concise text covers the essential concepts of international marketing with the aid of extensive real-life examples and cases. International Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

  • Book Type :

  • Business,Strategy&Management

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 428 pages

  • ISBN - 10 :

  • 8131511111

  • International Marketing Published On :

  • 2009

  • Resource:

  • Students and Professionals:Business&Economics, Business,Strategy&Management

    Disclaimer:

    • International Marketing Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of International Marketing book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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2017-11-12
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International Marketing

Book Title: International Marketing
Author: Jean-Pierre Jeannet
ISBN-13: 9788131511114
Publication: Cengage Learning (2009)

Write your review