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Book Title: | International Marketing |
Author: | Jean-Pierre Jeannet |
ISBN-13: | 9788131511114 |
Publication: | Cengage Learning (2009) |
Created specifically for undergraduate students, this concise text covers the essential concepts of international marketing with the aid of extensive real-life examples and cases. International Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.
Business,Strategy&Management
Paperback
English
428 pages
8131511111
2009
Students and Professionals:Business&Economics, Business,Strategy&Management
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