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International Marketing (SIE)|18th Edition
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Overview of International Marketing (SIE)|18th Edition Book
| Title | International Marketing (SIE)|18th Edition |
| Author | Phillip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham, & 1 More |
| ISBN-13 | 9789389538243 |
| Publication | MHE |
international marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. The text focuses on the strategic implications of competition in different markets. The environmental and cultural approach to international marketing permits a truly global orientation.thus the reader horizon is not limited to any specific nation but the text provides an approach and framework for identifying and analysing the important cultural and Environmental uniqueness of any nation or global region.salient features:✔ 10 Indian cases included in the book✔ new sections on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc.✔ thoroughly updated data, text, pictures and exhibits across the chapters✔ more than 100 new academic articles and their findings integrated and cited across the chapters .
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Overview of International Marketing (SIE)|18th Edition Book
international marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. The text focuses on the strategic implications of competition in different markets. The environmental and cultural approach to international marketing permits a truly global orientation.thus the reader horizon is not limited to any specific nation but the text provides an approach and framework for identifying and analysing the important cultural and Environmental uniqueness of any nation or global region.salient features:✔ 10 Indian cases included in the book✔ new sections on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc.✔ thoroughly updated data, text, pictures and exhibits across the chapters✔ more than 100 new academic articles and their findings integrated and cited across the chapters .
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
712 Pages
ISBN - 10 :
9389538246
ISBN - 13 :
9789389538243
International Marketing (SIE)|18th Edition Published On :
28 October 2019
Publisher :
McGraw-Hill
Edition :
Eighteenth
About Phillip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham, & 1 More:
Phillip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham, & 1 More is the author of International Marketing (SIE)|18th Edition.
Disclaimer:
- International Marketing (SIE)|18th Edition book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of International Marketing (SIE)|18th Edition may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of International Marketing (SIE)|18th Edition Book
| Title | International Marketing (SIE)|18th Edition |
| Author | Phillip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham, & 1 More |
| ISBN-13 | 9789389538243 |
| Publication | MHE |
international marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. The text focuses on the strategic implications of competition in different markets. The environmental and cultural approach to international marketing permits a truly global orientation.thus the reader horizon is not limited to any specific nation but the text provides an approach and framework for identifying and analysing the important cultural and Environmental uniqueness of any nation or global region.salient features:✔ 10 Indian cases included in the book✔ new sections on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc.✔ thoroughly updated data, text, pictures and exhibits across the chapters✔ more than 100 new academic articles and their findings integrated and cited across the chapters .