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INTRODUCTION TO E-BUSINESS (Textbook)
₹650.00
Overview of INTRODUCTION TO E-BUSINESS (Textbook) Book
| Title | INTRODUCTION TO E-BUSINESS (Textbook) |
| Author | MAMATA JENAMANI |
| ISBN-13 | 9789354439575 |
| Publication | PHI |
Introduction to E-Business is the outcome of the author's more than a decade of dedicated teaching, research, and curriculum development in the field of digital business. Closely aligned with the courses on E-Business, this book distills the experience gained from classroom interactions, industry collaborations, and the fast-changing digital landscape into a structured learning resource. The book is designed to serve MBA students specializing in technology and management, undergraduate students pursuing in information systems and industry professionals seeking a comprehensive yet practical understanding of e-business. Its modular structure also allows faculty members to adapt the material for either a technology-oriented or management-oriented approach. Organized into four parts, the book builds progressively from foundational concepts to advanced applications. Part I introduces business basics and information systems foundations. Part II explores the digitization of procurement, customer engagement, and supply chain operations. Part III covers enabling technologies including internet infrastructure, security and payments, system integration, and supply chain traceability. Part IV emphasizes decision support in e-business through web analytics, sentiment analysis, recommender systems, and auctions. Each chapter is enriched with case studies, examples, and exercises, making the book not just theoretical but also application-driven. Supported by slide decks for classroom use, it provides living contents that reflects ongoing technological shifts and evolving business practices. The book equips readers with systems thinking, analytical rigor, and practical insights to thrive in the digital enterprise era.
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Overview of INTRODUCTION TO E-BUSINESS (Textbook) Book
Introduction to E-Business is the outcome of the author's more than a decade of dedicated teaching, research, and curriculum development in the field of digital business. Closely aligned with the courses on E-Business, this book distills the experience gained from classroom interactions, industry collaborations, and the fast-changing digital landscape into a structured learning resource. The book is designed to serve MBA students specializing in technology and management, undergraduate students pursuing in information systems and industry professionals seeking a comprehensive yet practical understanding of e-business. Its modular structure also allows faculty members to adapt the material for either a technology-oriented or management-oriented approach. Organized into four parts, the book builds progressively from foundational concepts to advanced applications. Part I introduces business basics and information systems foundations. Part II explores the digitization of procurement, customer engagement, and supply chain operations. Part III covers enabling technologies including internet infrastructure, security and payments, system integration, and supply chain traceability. Part IV emphasizes decision support in e-business through web analytics, sentiment analysis, recommender systems, and auctions. Each chapter is enriched with case studies, examples, and exercises, making the book not just theoretical but also application-driven. Supported by slide decks for classroom use, it provides living contents that reflects ongoing technological shifts and evolving business practices. The book equips readers with systems thinking, analytical rigor, and practical insights to thrive in the digital enterprise era.
Book Type :
Entrepreneurship
Book Binding :
Not Available
Language :
English
No. of Pages :
324 Pages
ISBN - 10 :
9354439578
ISBN - 13 :
9789354439575
INTRODUCTION TO E-BUSINESS (Textbook) Published On :
25 November 2025
Publisher :
PHI Learning Pvt. Ltd.
Edition :
Not Available
About MAMATA JENAMANI:
MAMATA JENAMANI is the author of INTRODUCTION TO E-BUSINESS (Textbook).
Disclaimer:
- INTRODUCTION TO E-BUSINESS (Textbook) book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of INTRODUCTION TO E-BUSINESS (Textbook) may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of INTRODUCTION TO E-BUSINESS (Textbook) Book
| Title | INTRODUCTION TO E-BUSINESS (Textbook) |
| Author | MAMATA JENAMANI |
| ISBN-13 | 9789354439575 |
| Publication | PHI |
Introduction to E-Business is the outcome of the author's more than a decade of dedicated teaching, research, and curriculum development in the field of digital business. Closely aligned with the courses on E-Business, this book distills the experience gained from classroom interactions, industry collaborations, and the fast-changing digital landscape into a structured learning resource. The book is designed to serve MBA students specializing in technology and management, undergraduate students pursuing in information systems and industry professionals seeking a comprehensive yet practical understanding of e-business. Its modular structure also allows faculty members to adapt the material for either a technology-oriented or management-oriented approach. Organized into four parts, the book builds progressively from foundational concepts to advanced applications. Part I introduces business basics and information systems foundations. Part II explores the digitization of procurement, customer engagement, and supply chain operations. Part III covers enabling technologies including internet infrastructure, security and payments, system integration, and supply chain traceability. Part IV emphasizes decision support in e-business through web analytics, sentiment analysis, recommender systems, and auctions. Each chapter is enriched with case studies, examples, and exercises, making the book not just theoretical but also application-driven. Supported by slide decks for classroom use, it provides living contents that reflects ongoing technological shifts and evolving business practices. The book equips readers with systems thinking, analytical rigor, and practical insights to thrive in the digital enterprise era.