Overview of Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 Dvd - Rom Book

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!

• Book Type :

Reference

Book Binding :

Paperback

Language :

English

Number of Pages :

ISBN - 10 :

0071070621

Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 Dvd - Rom Published On :

1 Jul 2017

Resource:

Reference Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 Dvd - Rom Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 Dvd - Rom book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.